How does your back feel? Shoulders? Neck? If you're wearing an ill-fitting bra, the answer may be "not great"

So you have a properly fitting bra collection (and matching bottoms)- now what? Store them and care for them carefully.

Everyone needs a sports bra that fits. Here's why and how to get it.

What to wear on New Years' Eve

Quality matters. Here's why:

It's a fair question- We know you can go to other retailers or online and find bras for less. What makes our bras worth more?

There are all sorts of myths out there about bras and it't time to bust them up... ready? Let's do it.

Red bra? Yes- it's a neutral. Check out this video to see it for yourself, or swing in and try it out!

But what to wear underneath? Whatever fits you and feels good. Show you bra. Don't show your bra. Your choice!

We want to help our local girls stay engaged in sports and feel supported out on the field.

I heard a really interesting thing on a podcast the other day (the bracast, season two, episode one). It addressed a bunch of different fit issues, and inclu...

It goes without saying you want to look amazing on your wedding day. With so many beautiful choices out there, wedding dress shopping can be a fun and overwh...

Ahh Strapless. Usually, a strapless bra means you're going somewhere fun- a wedding, a fancy party, or an exotic beach locale. Yet somehow, strapless bras ar...

Laundry. Yay. We all look forward to laundry day just as much as we look forward to the dentist. You know you have to do it, you get your favorite items back...

Every woman deserves to feel amazing every day. What you wear can make or break your confidence- so why not choose underpinnings that make you feel your best...