How does your back feel? Shoulders? Neck? If you're wearing an ill-fitting bra, the answer may be "not great"

So you have a properly fitting bra collection (and matching bottoms)- now what? Store them and care for them carefully.

Some thoughts on Valentine's Day, for any day.

Want to see some pretty impressive before and after shots?

Everyone needs a sports bra that fits. Here's why and how to get it.

What to wear on New Years' Eve

Answer these three questions to find out

If I had a nickel for every time someone said “I can’t be a double D”, well, I’d have a lot of nickels.

We choose to be slow. It's better for you, it's better for the earth, it's better for our community. Read how you can help!

Quality matters. Here's why:

It's a fair question- We know you can go to other retailers or online and find bras for less. What makes our bras worth more?

You are not too old to feel amazing.

There are all sorts of myths out there about bras and it't time to bust them up... ready? Let's do it.

Red bra? Yes- it's a neutral. Check out this video to see it for yourself, or swing in and try it out!

But what to wear underneath? Whatever fits you and feels good. Show you bra. Don't show your bra. Your choice!

We want to help our local girls stay engaged in sports and feel supported out on the field.

I heard a really interesting thing on a podcast the other day (the bracast, season two, episode one). It addressed a bunch of different fit issues, and inclu...

We don't want you to buy a lot of bras. (Well, not at once anyway.) We don't want you to buy a bra just because it's on sale. We want you to buy the right nu...

It goes without saying you want to look amazing on your wedding day. With so many beautiful choices out there, wedding dress shopping can be a fun and overwh...

I often say I belong to the Church of the Matching Underpants. I’ve been this way as long as I can remember. My Aunt Kathy bought me my first matching bra an...