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Bra Fitting 101

an ill-fitting bra on a model
This is too small

We help women every day who have never had a bra that fits- even well into their later years. It's one of the reasons were here and passionate about helping you feel amazing.


We also know that (at least now) we can't be everywhere and there are parts of the country that don't have a local bra fitting boutique, or even one within a reasonable drive. Until that happens, here's a quick list of things you can check at home.


  1. Band:

  • The band should be parallel to the ground and snug around your rib cage. It should not ride up your back.

  • You should be able to fit only two fingers comfortably underneath the band.

  1. Cups:

  • Your breasts should fill the cups completely without spilling over the top or creating any bulges.

  • After pulling all your breast tissue into the bra, there should be no gaps or wrinkles in the cups, indicating the cups are too large.

  • If the cups are cutting into breast tissue or the wire is sitting on breast tissue and not your ribs, they are too small.

  1. Underwire (if applicable):

  • The underwire should lie flat against your rib cage and encase your breasts without digging into breast tissue. The end of the wire will sit considerably further back than you think.

  • It should follow the natural curve of your breast.

  1. Straps:

  • Straps should be adjusted comfortably, not digging into your shoulders nor slipping off.

  • You should be able to fit two fingers comfortably between the strap and your shoulder, but not more.

  1. Comfort:

  • Overall, your bra should feel comfortable to wear throughout the day. It shouldn't pinch, dig in, or cause any discomfort.

  1. Appearance:

  • Your breasts should look lifted and supported, with a natural shape under clothing.

the same bra as the ill-fitting one, but in the right size
Same bra, great fit!

If you experience any discomfort or notice any of the signs mentioned above are not true, it's likely that your bra doesn't fit properly. In this case, consider getting professionally fitted or trying on different sizes and styles to find the best fit for you. Remember that bra sizes can vary between brands, so it's essential to try on different options to find the most comfortable and supportive fit. A professional bra fitter will know what sizes and styles to bring you. If one's not available to you, or you don't know where to start, ask!

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