One of the reasons we launched this business was to offer a service and a product that is needed in this community. Not just to sell things, but to help people.
One of the areas we saw where we could really help was the girls in the area that need good sports bras. Having played sports, we know they can be expensive enough, and we didn't want a single girl in our community to quit or suffer on the field because she was lacking the proper support.
So we poked around, ran some numbers, and put it out there that girls on local sports teams are encouraged to come in and grab the bra she needs at a 30% discount. Just show us your school ID or sports jersey and we'll take it from there.