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Don't Apologize

"I'm so sorry you have to see my fat roll."

"I'm such a difficult size, I don't want to take up too much of your time."

"I'm sorry, I haven't been in before and I don't know what I want."

Stop apologizing.

We are not here to judge you.

We're here to help you, whatever that means.

Zip you in your dress? Of course. Bring another size? Gladly. See your scars? If you're comfortable, we're comfortable.

Because bra fitting is about you, not us.

As women, it can be really hard to ask for help. To let others see you. To take off your "I'm the caretaker" hat and relax.

So we gravitate towards apologizing.

But you don't need to feel sorry for existing. You are not a burden and your problems are neither too big or too small.

We believe the right bras and knickers can change your entire day. That they can help you feel amazing from the inside out. That they can improve your posture, mood, wardrobe and feeling of self worth. Yeah, all that in a bra.

So consider doing something for you this month. Book a fitting. Bring a friend, come in unapologetically and let us help you. You deserve to feel amazing.

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